Thailand unveils 5 billion baht plan for tourism growth

Thailand’s Tourism Authority (TAT) has unveiled its 2024 plan to recover tourism revenue to the 2019 level of 3 trillion THB.

The Tourism Authority of Thailand (TAT) has announced its plan for fiscal year 2024 with a budget of $144.2 million, which aims to increase off-peak tourism, boost spending per trip by 7%, and distribute income to a greater number of destinations.

Key Takeaways

• The Tourism Authority of Thailand plans to increase off-peak customers, spending per trip, and distribute income to a wider variety of destinations with a budget of 5 billion THB.
• The TAT hopes to recover tourism revenue to the 2019 level of 3 trillion THB by better distributing tourists to secondary provinces and improving dispersal of tourists from high season to the whole year.
• The TAT plans to build “tourism security” through a four-step development combining public and private sectors, which involves strengthening the supply chain, developing local communities, building support and infrastructure for tourist services, and enhancing digital transformation.

The TAT also hopes to see better distribution of tourists to secondary provinces and improve dispersal of tourists from high season to the whole year. Additionally, the TAT plans to implement crisis management for possible contingencies in the future and build “tourism security” to make itself resilient through a four-step development.

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To increase the off-peak tourism, the TAT plans to leverage digital marketing techniques and offer promotions and packages during certain times of the year to attract more visitors. By encouraging visitors to explore more of the country, the TAT hopes to distribute income more evenly and help foster sustainable tourism growth for years to come.

The TAT’s plans to improve the dispersal of tourists from high season to the whole year include developing new tourist destinations and promoting niche tourism offerings. This will not only ensure that visitors have a wider variety of experiences to choose from, but also help reduce strains on overcrowded popular sites during peak season.