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TAT launches prize initiative for content creators with TikTok and Klook
The "Amazing Thailand Passion Ambassador" initiative, a collaboration between TAT, TikTok, and Klook, encourages tourists and content creators to share travel videos on TikTok.
The “Amazing Thailand Passion Ambassador” initiative, a collaboration between TAT, TikTok, and Klook, encourages tourists and content creators to share travel videos on TikTok. Participants have the chance to win prizes, with the goal of boosting tourism and the Thai economy.
Launch of “Amazing Thailand Passion Ambassador” Initiative
The Tourism Authority of Thailand (TAT) has partnered with TikTok Thailand and Klook Thailand to introduce the “Amazing Thailand Passion Ambassador” initiative. This campaign invites tourists and content creators to share their Thailand travel experiences via engaging videos for the chance to win prizes totaling over two million Baht. The initiative aims to showcase Thailand’s attractions through creative content, encouraging visitors to explore all five regions of the country.
Significant Boost for Thai Tourism
Ms. Thapanee Kiatphaibool, TAT Governor, explained that the campaign aligns with the government’s “Ignite Thailand’s Tourism” vision. Reflecting TAT’s PASS strategy—Partnership 360, Accelerate Access to Digital World, Subculture Movement, and Sustainably Now—the initiative aims to generate 15,000 trips in the latter half of the year, boosting both direct and indirect tourism revenue. TikTok creators will promote the campaign, helping tourists become “Amazing Thailand Passion Ambassadors” by using TikTok’s content creation tools.
Collaborative Promotions and Attractive Discounts
Partnerships with Klook Thailand include a 10% discount on hotel and car rentals and a 12% discount on various tourist activities at over 150 partners across Thailand. Major participants include Centara Hotels, Dusit Hotels, and attractions like Chiang Mai Night Safari and Mahanakhon SkyWalk. Ms. Kanokkun Changpun, Marketing Director at Klook Thailand, expressed confidence that the initiative would enhance Thailand’s reputation as a prime destination offering rich travel experiences. The video entries tagged with #AmazingThailandPassionAmbassador will be judged, with winners announced on 15 September 2024.
Source : TAT launches “Amazing Thailand Passion Ambassador” initiative
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