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Thailand plans to invest $16 million in initiatives to revive the tourism industry
Thailand plans to allocate $16.5 million towards promoting its tourism industry during the peak season.
Key Takeaways
- Thailand plans to allocate 600 million baht towards promoting its tourism industry during the peak season, focusing on marketing campaigns, major festivals, and inter-regional travel.
- The government is considering expanding the visa-free regime to more countries and extending the duration of stay for specific markets to attract more visitors, particularly from Russia and Europe.
- Discussions are underway to collaborate with airlines for joint tourism promotion and extend entertainment venue hours in popular tourist destinations like Chiang Mai, Bangkok, and Phuket.
Minister of Tourism and Sports, Sudawan Wangsuphakijkosol, has announced that a proposed budget will be allocated to the Tourism Authority of Thailand (TAT) for promotional activities. These promotions are scheduled to take place from the fourth quarter of this year until the first quarter of 2024.
The budget will fund various projects, including promoting Thailand as a shopping destination and marketing campaigns on international markets. Major festivals will also be highlighted, and there are discussions about expanding the visa-free regime and extending the duration of stay for certain markets.
To promote Thailand as a top shopping destination, a budget of 150 million baht has been allocated for the Amazing Thailand Passport Privileges project. Additionally, there is a separate marketing campaign budget of 150 million baht for all global markets.
The government is also considering joint tourism promotions with airlines and extending entertainment venue hours in certain cities.
Thailand is preparing to boost its tourism sector by allocating $16 million for various projects and programs.
The tourism industry is one of the main pillars of Thailand’s economy, contributing to about 20% of the GDP and employing millions of people. The government hopes that by investing in these initiatives, it can revive the tourism industry and create more opportunities and benefits for the people and the country.
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