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AirAsia MOVE makes its debut with a new app design
AirAsia MOVE aims to embody the brand values of mobility, opportunity, value, and experience. The new brand reflects the company’s evolution from an airline to a travel and lifestyle platform
Bangkok, 27 FEB – AirAsia MOVE, formerly known as airasia Superapp, today unveiled the updated, refreshed look of its app icon on the App Store (iOS) and Play Store (Android).
AirAsia MOVE aims to embody the brand values of mobility, opportunity, value, and experience. The new brand reflects the company’s evolution from an airline to a travel and lifestyle platform, offering a range of products and services such as hotels, car rentals, activities, insurance, and more.
- New app icon on App Store (iOS) and Play Store (Android) effective 26 Feb
- Convenient functions remain the same, book AirAsia flights & 700 other airlines, hotels, rides, and so much more on the AirAsia MOVE app
- More exciting changes coming up, including new app layout & experience
Nadia Omer, CEO of AirAsia MOVE commented, “The new AirAsia MOVE app icon is the first of many exciting changes coming up that are designed to elevate and enhance every travellers’ experience. From the app layout, to exciting new products, services and unbeatable deals, the new AirAsia MOVE will help you go all the way seamlessly when you travel. For those of you who already have the app on your phones, it would’ve been refreshed & updated to the new look.
“While the app icon boasts a new appearance and AirAsia MOVE takes the spotlight as our new brand name, we would like to reassure everyone that everything you love such as booking AirAsia flights & from more airlines, hotels, rides, managing your bookings, or even connecting with fellow travellers via the Chat & Community as well as AskBo functions still remain intact. So don’t worry and we hope you enjoy all the improvements that are coming your way!”
AirAsia MOVE’s ecosystem includes OTA services such as flight bookings from over 700 airlines, including the World’s Best Low-Cost Carrier AirAsia and 900,000 hotels world-wide plus ride-hailing, dining experiences, insurance and more, underpinned by integrated financial services by BigPay. AirAsia MOVE won ‘Asia’s Leading Online Travel Agency 2023’ by World Travel Awards in its first nomination in the OTA category.
This comes as AirAsia MOVE enters another phase of its brand refresh and transformation as was announced in September 2023.
For more information regarding the refreshed look and upcoming changes, visit this page.
AirAsia MOVE envisions travel complemented by a community-led experience through features such as Airasia Chat, games, gifting, and a strong loyalty program that rewards users across its expansive ecosystem.
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