Thailand Reopens Market for South African Apples

Thailand has lifted its 2008 ban on South African apples, offering exporters a chance to revive a $20 million trade and reconnect with Thai markets, boosting growth opportunities in Asia.

Key Points

• Thailand has lifted a ban on South African apples imposed in 2008, providing new opportunities for exporters. The ban was due to phytosanitary documentation issues, affecting various South African deciduous fruits.
• South African exporters are eager to renew relationships with Thai importers and have plans for a market development campaign to highlight the unique characteristics of South African apples.
• Apple exports from South Africa have grown significantly, with a 40% increase over the past decade. Exporters are confident that their products will meet the preferences of Thai consumers.

Thailand has officially lifted a trade ban on South African deciduous fruits, including apples, which had been in place since 2008 due to issues surrounding phytosanitary documentation. This development is met with enthusiasm by South African growers and exporters, who are excited about the renewed access to a market estimated to be worth over US$20 million annually. The ban’s removal is a significant win for South African apple businesses, which have invested considerable effort in negotiations and improvements over the past fifteen years.

The reopening of the Thai market comes after a series of inspections in March, where Thai officials evaluated South Africa’s apple production capabilities by visiting packhouses, cold storage facilities, and orchards in key production regions. This comprehensive evaluation was crucial for reinstating the trade, and industry association Hortgro has played a pivotal role in facilitating negotiations. Hortgro is now eager to revive the strong relationships previously established with Thai importers prior to the ban and is poised to launch a marketing campaign to reintroduce South African apple varieties to Thai consumers.

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In recent years, South African apple exports have grown significantly, increasing by approximately 40% over the last decade, with a substantial portion of this growth occurring in Asian markets. This shift from traditional European markets reflects a broader trend toward increasing export volumes to regions like the Far East and Southeast Asia, with one-third of all South African apple exports now directed to these areas. The industry’s robust investment in advanced production technologies and cultivars has positioned South African apples to meet the tastes and preferences of Thai consumers effectively. The initiative has garnered support from various stakeholders, including the Department of Agriculture and diplomatic staff, underscoring the collaborative effort required to achieve this milestone.

Source : Thailand restores market access for South African apples | News