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Google ranked as most desirable employer in Thailand
The survey conducted by WorkVenture revealed that the new generation of workers in Thailand values employer brand image, work flexibility, and direct access to management.
WorkVenture released its “Top 50 Companies in Thailand 2024” list at a recent gala dinner, with Google maintaining its position as the most desirable employer for the sixth year.
Key Takeaways
- The survey conducted by WorkVenture revealed that the new generation of workers in Thailand values employer brand image, work flexibility, and direct access to management.
- Large Thai organizations are increasingly focusing on creating a work environment that appeals to the preferences and needs of the younger workforce, including flexible work hours and enhanced employee well-being programs.
- Companies like Google, LINE, and SCG have emerged as top choices for new workers in Thailand due to their emphasis on employee care, work flexibility, and opportunities for personal and professional development.
The survey, which included over 11,452 young professionals aged 22 to 35 with at least a bachelor’s degree from Bangkok and surrounding areas, provides a comprehensive look at the Thai labor market in 2024.
The survey results indicate a significant preference for large Thai companies among the workforce. These companies have effectively adjusted to the evolving workplace dynamics and the working culture of Thai people, making them the preferred choice of employers, often over their foreign counterparts.
The survey results found that this year, respondents’ opinions differ significantly from the previous year, largely due to the impact of COVID-19, which has changed work lifestyles in many aspects. Consequently, they are looking for things that support a good quality of life and stability. Therefore, the key concern for the younger generation is the “employer brand image,” whether it is strong and stable, and whether it provides a good life for them.
Google, a global technology company, has been maintaining its position as the top choice for Thai millennials to work for, continuously for 5 years. Despite high competition in the Thai job market, young people are still drawn to Google because of its reputation for fun and flexible work environment, opportunities to work with colleagues from around the world, rapid personal development, and various benefits such as international travel, diverse courses, and the chance to interact with high-level executives and managers from the United States.
The preference for flexible working arrangements, including working in the office for only 1-2 days, is widely recognized as the most favorable approach. Conversely, organizations mandating daily in-office work or remote work are perceived as less attractive and not aligned with the demands of the current era. The key considerations continue to be compensation/salary, benefits, and work flexibility.
The top ten companies on the list include Google, PTT, SCG, Agoda, Unilever, LINE, Toyota Motor, Thai Beverage Public Company Limited, Mitr Phol, and Bangchak. These companies are recognized for various reasons, such as substantial rewards, employee benefits tailored to younger generations, work-life balance, and opportunities for personal development.
The list includes highly sought-after companies such as Apple, BJC Big C, and Kasikornbank, among others. These companies are appealing to the younger generation due to factors such as competitive salaries, excellent benefits, and opportunities for further education.
In the past year, many organizations have not only focused on taking care of their employees, but have also worked on promoting their employer brand to stand out and communicate their work culture.
The tech industry in Thailand remains popular, but other companies are also incorporating technology into their work and creating new cultures for IT employees. Interestingly, newly introduced companies in the Thai market such as Tesla, with cutting-edge automotive technology, and even Netflix, a tech-savvy organizational culture, have gained significant attention and rapidly climbed the ranks in this year.
Apart from looking for more than just a good salary, most young professionals said they prioritize benefits that align with personal needs, opportunities for learning and development, inclusive culture, and sustainable environmental and social policies.
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