Marketing and investment strategies in Myanmar, India

BANGKOK, 26 July 2019 (NNT) – To encourage Thai SME operators to enter the international market, the Office of Small and Medium Enterprises Promotion (OSMEP) aims to urge them to invade Myanmar, Cambodian, Chinese and Indian markets.

Therefore, it has organized seminars on “Penetrating a Near Market, Invading a Large Market.”

At the 2nd seminar on “Penetrating a Near Market (Myanmar), Invading a Large Market (India)”, at the Chaophraya Park Hotel, the project was designed to connect a Thai SME service provider network to ASEAN to provide knowledge about marketing and investment strategies in Myanmar and India,

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Mr. Lertrat Akkharaphassaphong, Managing Director of Sattha Tour Company, who has had first-hand experience in the Myanmar market for more than 30 years said that entrepreneurs must change their perspectives and learn the culture of the people of Myanmar because there are a variety of tribal groups and now is a good opportunity to prepare Thai products for the time when Myanmar next holds an election as each party will come up with a national development policy.

For the invasion of the Indian market with over 1.300 billion consumers, Mr. Chaicharn Charoensook, Director of the Export Market Division, Srithai Superware Company Limited, who pioneered the melamine plastic packaging business in the Indian market, emphasized that Thai entrepreneurs must prepare information and products and they must learn from the local people as much as possible to determine a strategy.

It is also necessary to continuously monitor and evaluate the outcomes.

An additional six seminars on “Penetrating a Near Market, Invading a Large Market” will be held in different regions across the country. For more information, please call the Business and Economic Research Center, Khon Kaen University, on 043202566.

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