Thai Government to Enhance Oversight of E-commerce

The government is prioritizing the protection of local small and medium-sized enterprises (SMEs) from unfair competition. They are considering implementing stricter import controls and potentially introducing a value-added tax on imported goods priced below 1,500 baht to create a more level playing field for Thai businesses.

Key Takeways

The government has been urged to strengthen regulatory oversight on the e-commerce sector to ensure consumer protection and fair market practices. This call comes amid rising concerns about fraudulent activities and a lack of transparency in online transactions.
Key stakeholders, including regulatory bodies and consumer advocacy groups, emphasize the need for stricter guidelines and monitoring to safeguard consumers against scams and inadequate product quality in e-commerce platforms.
Enhanced regulations could also facilitate a more competitive environment for legitimate businesses, ultimately benefiting both consumers and entrepreneurs in the rapidly growing online marketplace.

The Thai government is increasing its supervision of foreign e-commerce platforms, particularly the Chinese online retailer Temu, to ensure compliance with Thai laws and tax regulations. This action is prompted by concerns from local businesses about the potential market disruption caused by the influx of low-priced Chinese goods, particularly those offered by Temu with discounts as high as 90%.

Source : Government Urged to Tighten Oversight on E-commerce