TAT and Visa sign MoU to boost tourists spending

The Tourism Authority of Thailand (TAT) and Visa have signed a Memorandum of Understanding (MoU) to collaborate on innovative data-driven marketing strategies to encourage Visa cardholders from overseas to spend more while travelling in Thailand.

The MoU places emphasis on Thailand’s health and wellness tourism experiences and the annual Amazing Thailand Grand Sale. Under the MoU, Visa will provide data intelligence on cardholders’ travel preferences and expenditure while in Thailand, enabling effective data-driven marketing strategies.

Key Takeaways

• The Tourism Authority of Thailand and Visa have signed an MoU to collaborate on data-driven marketing strategies aimed at encouraging Visa cardholders from overseas to spend more while travelling in Thailand, with a focus on health and wellness tourism experiences and the Amazing Thailand Grand Sale.
• Visa will provide data intelligence on cardholders’ travel preferences and expenditure in Thailand to enable effective data-driven marketing strategies aligned with Thailand’s positioning as a top shopping destination and preferred destination for health and wellness tourism.
• The collaboration is part of the Visit Thailand Year 2023 campaign, with the aim of welcoming 30 million tourists from overseas and generating 1.44 trillion Baht in tourism revenue.

“TAT and Visa have cooperated in various marketing campaigns over the years. This latest MoU underscores our long-standing partnership and further expands our collaboration to leverage a smart data system for tourism to support our marketing strategy development to sustainably move Thailand’s tourism forward.”

Mr. Yuthasak Supasorn, TAT Governor

The collaboration is aimed at reinforcing Thailand’s positioning as one of the world’s top six popular shopping destinations and its status as the preferred destination for health and wellness tourism.

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The target markets will include China, Malaysia, India, South Korea, Singapore, and the CLMV countries. TAT expects Thailand to welcome 30 million tourists from overseas in 2023, generating 1.44 trillion Baht in tourism revenue.