Thailand’s Travel Trends Revealed: 12Go’s Insights for 2025

Thailand stays Asia’s top destination, mixing iconic and hidden spots to draw diverse travelers and rising domestic tourism into 2025. Its vibrant cities, serene beaches, rich cultural heritage, and world-famous cuisine continue to captivate visitors.

Key takeaways

• Domestic travel in Thailand surged by 45% in 2024, with Bangkok serving as a key hub for trips to popular and lesser-known destinations.
• Lesser-explored provinces like Chonburi, Hat Yai, and Hua Hin are gaining popularity as travelers seek unique, off-the-beaten-path experiences.
• Thailand continues to attract international tourists with iconic routes and rising interest from India and Australia, cementing its global tourism appeal.

Thailand continues to shine as a premier global travel destination, renowned for its vibrant cultural heritage and versatile transportation networks.

As travel enthusiasts seek fresh and unique experiences, 12Go, a leading travel agency, has identified key trends set to shape tourism in Thailand in 2025. Among these trends is the growing demand for eco-friendly and sustainable travel options, as more travelers prioritize environmental consciousness in their journeys. Additionally, the rise of digital nomadism is expected to influence the tourism landscape, with Thailand positioning itself as a top destination for remote workers seeking both productivity and leisure.

Cultural immersion will also take center stage, as tourists increasingly look for authentic experiences that connect them with local traditions, cuisine, and communities. Adventure tourism is predicted to thrive, with activities such as trekking, diving, and zip-lining gaining popularity among thrill-seekers.

Furthermore, wellness tourism will continue to expand, with visitors drawn to Thailand’s renowned spas, yoga retreats, and holistic healing practices.As technology advances, the integration of AI and virtual reality in travel planning and experiences is set to revolutionize the industry, making trips more seamless and personalized. With these trends shaping the future, Thailand is poised to solidify its reputation as a diverse and dynamic travel destination.

These insights focus on the country’s most popular destinations and the evolving preferences for transportation.

The year 2024 saw a remarkable 45% increase in domestic travel, with Bangkok remaining the primary hub for trips to renowned destinations like Chiang Mai and Pattaya.

At the same time, there has been a growing fascination with lesser-known provinces such as Chonburi, Hat Yai, and Hua Hin. These areas, often overshadowed by the bustling streets of Bangkok or the idyllic beaches of Phuket, are now gaining recognition for their unique cultural heritage, vibrant local markets, and picturesque landscapes. Travelers are increasingly drawn to the authentic experiences these destinations offer, from savoring regional delicacies to exploring hidden temples and tranquil coastal towns.

This shift highlights a trend among travelers exploring hidden gems, off-the-beaten-path locales, and serene coastal retreats.

For international visitors, iconic travel routes continue to captivate. Journeys such as Bangkok to Chiang Mai and island-hopping adventures between Koh Samui and Koh Phangan remain perennial favorites.

Additionally, the influx of travelers from countries like India and Australia underscores Thailand’s global appeal. In response, the nation is evolving to meet the needs of both its domestic and international audiences, leveraging its breathtaking landscapes and rich cultural traditions to remain a top choice for global tourism.